I want to take
this opportunity to announce David’s most exciting and complete
Digital Master Class ever presented to the working wedding and portrait
photographer. Set aside four and a half days to participate in an image
inspiring, solutions oriented, profit-building experience unlike
any other digital workshop being offered anywhere. David speaks to the “everyman” photographer
out there. He speaks passionately from the heart of his experience
and the soul of his creativity in a manner that energizes his audiences
to reach for the sky and set far greater new goals for themselves.
David will cover, in depth, the key aspects of operating a very profitable
• SHOOTING: Shooting digital is not just
for the wedding photojournalist – film is free – shoot
a million. Digital is for the pictorial and portrait artists as
well. David is producing some of the most exciting images of his
career on digital media. The control that digital shooting allows
only makes his images even more exciting. The opportunities are
amazing for those who chose to make the transition. David will get
you off and running at full speed. He will talk about a wide range
of camera equipment. Live shooting at three unique
locations will give you a very well rounded digital shooting learning
experience. Additional shooting topics will feature: Lens selection;
raw vs. jpeg shooting (he prefers jpeg); ins and outs of all the
cameras’ menu choices and which settings are best for you;
over and under exposure ramifications; how to get “dead on”
expose every time – even in jpeg mode; flash considerations;
getting the best results with digital shutter drag; media maintenance,
failure, and recovery; and camera ergonomics; image management and
archiving; etc. You will learn more creative ways to use
light than ever before. David is not into the regular "studio
lighting thing", but he is into creating beautiful directional light
on the subject, and he will show you the fastest, easiest, most
innovative ways to do just that!
photography part of the class is not just about photography, it's
about SEEING - seeing differently than you are used to seeing now.
It's about looking at the 3-D space first and then determining the
best location for the subject. It's about producing some of
the most excitingly composed images ever - for you and your clients!
• SHOWING &
SELLING: David has been a photographic Sales and Marketing
consultant for over twenty years and is considered one of the best
Sales instructors in the photographic profession. He will discuss the easiest, fastest, most effective, and
most profitable way to capitalize on the energies, efforts, and
creativity of your digital shooting. David will spend an entire
day getting you up to speed on the entire timesaving, profit-making
aspects of his "Power Selling" system. Key topics will include: Building
excitement and sales with your image presentation;
Album design and building – most of David’s albums are multi volume sets; How to generate wonderful wall portrait sales: How to simplify
order management and errorless delivery; Easy image management; The
of easy internet posting to help you reap a bit more of the financial
harvest from the fruits of your labor.
& COLOR MANAGEMENT: Do you have to be a software guru to be
a digital photographer? Not really, but it helps. David’s
finished photographic product depends a lot on how he enhances the
image in Photoshop and other software products. He will spend one entire day teaching and demonstrating
the most exciting, time saving, image improving features within
these software solutions. The Photoshop features he will focus on will be those
designed with the portrait, wedding photographer in mind. Primary
emphasis will be on effective retouching while preserving the character
of the subject; Easy short cuts to swapping expressions in group
photographs to make everyone look terrific; Image color, B&W,
sepia, and tinting techniques; Under and over exposure correction
solutions; Image composition exercises; sophisticated album page
design techniques; Beautiful vignette and soft focus effects; and
more. David’s clients are constantly amazed by the finished
results of the Photoshop magic he works on their images. He will
share that magic with you in a way that will fuel your own
creativity. Photoshop’s learning curve is eased considerable
under David’s straightforward, easy to understand, and entertaining
presentation. In addition, he will show you the hottest new
pieces of software available to really enhance your workflow and
salesflow. You will be "blown away" by what's available.
PRODUCTS: With any new technology comes the option of offering a
whole new set of products. Many of these products can be produced
easily and economically on a good inkjet printer or one of Kodak’s
economically priced dye-sub printers. With new technologies
also come new issues – how long will the image last? What
are the best paper ink combinations? How do I handle the fragility
of the ink-jet prints? Do different ink-jet papers demand different
printer profiles? David is excited to give you the answers to all
these questions and more. Ink-jet and dye-sub output is a very exciting
part of our new digital paradigm. Get ready for some great ideas
coming from this part of the week.
What else can
I say; I want this workshop be the best digital workshop you have
ever attended. I am trying to cram as much exciting information
into 4 ½ days that I possibly can. I don’t want the
class to be information overload, I want it to be a rich and satisfying
information experience that sticks with you and helps you take your
studio to brand new heights in career excitement, rewarding digital
problem solving, gratifying profit building, and customer service
enhancement. All workshop materials will be supplied. Give Susan
a call at 1-800-292-2994 to reserve your space now. I can’t
wait to see you there!
Plan to fly into the greater
Cincinnati/Northern Kentucky airport (CVG). Hotel shuttles
available free of charge.
Check-in at the hotel. Sunday evening on your own. Get a good night's
rest to start the week. The hotel meeting room for Monday's session
will be posted in the lobby for your convenience.
Monday: 9:30 a.m. to 5:00 p.m.
DIGITAL! David will discuss, in depth, all aspects of digital
shooting as it relates to the wedding/portrait photographer. He will
also discuss the secrets of creating striking digital images for your clients. In the afternoon, we will visit several locations
and see how easy it is to produce these exciting pictorials on every
job! All images will be produced digitally. David will discuss several
aspects of going DIGITAL, including cameras, lens selection, lighting,
and pitfalls and benefits of these exciting new opportunities for
Welcome Party: Around 6:30 in the evening we will all get together
for refreshments, making friends, and good times.
Tuesday: 9:30 a.m. to 5:00 p.m.
The highlight of this workshop will be two days devoted to
developing your skills with Digital Shooting, Tuesday will
continue with defining the "art of seeing". What makes a great image -
light, color, detail, composition, etc. This will be an
in-depth exercise on all of those topics. As an added "cool"
feature of the 2 days shooting, David will introduce you to his
digital workflow. We will edit the 2 day's images and print several 24x36 inch images for class
review during the Wine and Cheese party Tuesday evening! This
has always been a great highlight of the master class.
Wednesday: 9:30 a.m. to 5:00 p.m.
David will present the essence of his marketing and sales techniques.
He will show you the most
powerful sales tools available for the portrait, wedding, and senior
photographer. These tools will be software based and market
based, and e-market based. You will be impressed with the
possibilities presented. We will cover specifically how to increase your wedding
and Portrait sales average - Guaranteed! Here is a
quick note, David tested and implemented all these marketing ideas
throughout 2005. As result, his studio entered 2006 nearly 80%
booked for the year and was completely booked by March 1, 2006.
By the way, the studio had it's best year ever in 2005!
Thursday: 9:30 a.m. to 12:00 p.m.
Computer Day - This will be a very intense 8 hour session to fry
your brain on the top software solutions available, including
These solutions will take your studio to the next level in efficient
workflow and sales flow. What's important though is the
fact that David will cover the most important and useful parts of
Photoshop CS2 and other software discussed. You will get much more
than just basic retouching. David will show you how to solve
under and over exposure issues, beautiful image and eyes enhancement,
setting up actions and tools, easy expression swaps, setting up
signature brushes, ink-jet printing of fine art images, and a bunch
more. The point of this session is to give you a running start in
Photoshop, a perfect partner to your new digital workflow.
DINNER NOTE: Please be David's guest for Dinner. Around 6:30 in
the evening we will all get together for dinner, refreshments, friends,
and good times.
a.m. to 12:00 p.m.
What ever we didn't yet finish together with continued questions
and answers, and week wrap up.
What should you bring for this exciting, intense seminar? Bring
your computers, digital cameras - no film allowed, samples of your
work, a notebook, and very definitely a tape recorder.
Please - no video
call me at 1-800-292-2994 to register.
We look forward to seeing you. Get ready for an exciting week!!!!!
TO SEE THROUGH YOUR MIND'S EYE
David Ziser, whose wedding
photography is considered by many to be the finest in the world,
has lectured on the subject of weddings to over 16,000 photographers
in nine countries around the world.
The seminar will be devoted
to challenging one's creativity, and enhancing his/her wedding and
portrait photography as an art form.
Main topics to be discussed
in the seminar will include a discussion of Ziser's style of photography
and how he is constantly enhancing images that continue to be exciting
The program will also
include a discussion of compositional dynamics of the image with
special emphasis on Line, Shape, Form, and Color as key ingredients
for producing superior photographic images.
Although the seminar
will revolve around Brides and Grooms, everyone who has ever taken
a class with David knows that his ideas and concepts are founded
in quality, contemporary portrait techniques. Therefore, the photographer
specializing in portraiture should not miss this opportunity either,
and is encouraged to participate and stretch his horizons in the
seminar as well.
The seminar will not
be strictly photography. Ziser will also briefly discuss his sales
strategies. David's wedding average in 1979 was $375. In 1987 it
was $3200. He currently has raised it to over $10,000 per wedding,
nearly four times the average of his local market area.
David will discuss the
"secrets" of producing award winning photographs on every
job. In 1988, one of his entries scored a perfect 100. David also
received his Fellowship Degree in the American Society of Photographers
in 1988. Only 100 photographers in the world can claim that distinction.
In 1990, his image entitled "Moonlight Serenade" was accepted
into the American Photography Hall of Fame.
David believes that we
photographers are too often wrapped up in photographic equipment
and cook-book technique, unfortunately missing the intangible qualities
of what our photography needs to capture most for our client - romance,
sensitivity, and beauty - the essence of his photography.
David Ziser's program
will spark your creativity and enthusiasm
the way no wedding program has ever done before.
THAT'S A PROMISE!!!